About Us

Your Trusted Source for Quality Health, Beauty, and More

Our Story

We had been working in the KSA market for over 10 years, supplying global FMCG products to local retailers and wholesalers. However, we realised that we needed to partner with a Global provider to ensure the highest quality, widest range and lowest price. ​

We joined together with the global Novanex Group and Novanex Star was born. A KSA specialist wholesaler and distributor combined with the global reach and network of the larger Novanex network.​

We focus on 3 keys things:

  1. Manufacturer relationships – to enable us access to the widest range of SKUs across our portfolio.
  2. Understanding our customers – knowing what builds their business and how we can help them.
  3. Delivering with excellence – the right place at the right time at the right price. Your trust and satisfaction are the driving forces behind everything we do.​
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Our vast inventory encompasses a comprehensive range of health and beauty essentials, ranging from skincare and cosmetics to fine fragrances and household goods.  Whatever your needs may be, we’ve got you covered.

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Our Global Footprint

Global Procurement and supply hubs

At Novanex, we have a global network of strategic procurement and supply hubs. Our global HQ in the UK is supported by procurement and supply hubs in Asia, EU, KSA, N. America and UAE.

We can reach every major economy within 24 hours providing a truly global supply chain.

Our Team

Experts in their field using their experience to build your business

Our KSA team have years in experience supplying the local markets with global goods. The commercial and field teams are supported by Operational, Logistics and Quality functions that enable us to deliver on your needs. They all bring their local market knowledge and combine it with the power of the Global Novanex network. ​

For over 30 years, the global Novanex team has been supplying customers across the world with health, beauty, and FMCG products. They have built a global reputation for honesty and integrity. ​

We all deliver what we promise.​

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